These days, nearly anyone with an internet connection can have a web site. Very few can design, launch and maintain a successful web presence.

Looking great is the first step - simple and elegant is best. A theme or look that follows your brand message and corporate image. Follow that design with careful attention to the user experience and build functionality around a cohesive information architecture.

Integrate interactive Flash, databases, streaming video and online tools to really make your site sing. Finally, optimize your site for search engines and develop a launch strategy including search engine submittals, online press releases, keyword marketing campaigns and a traffic monitoring system. Then keep traffic coming with affiliate banners, email marketing campaigns and more: